Identity for an annual design show in Brooklyn, exhibiting the local furniture, lighting, accessories and art from up-and-coming designers.
The identity centers strongly on copywriting, driven by six statements on design which capture the unique energy and spirit of Brooklyn. The typography became a reflection of this spirit, set in bright colors and arranged in unexpected ways.
The statements co-exist with the wordmark, to create a dynamic and flexible design system where the focus is always expressive typography.
The typographic system adapts to large-scale signage and small-scale promotional collateral like temporary tattoos.
Design, website development
- Creative direction