Poster House
Campaign for two concurrent shows celebrating a shared format.
Poster House is dedicated to presenting the impact, culture, and design of posters, both as historical documents and methods of contemporary visual communication.
For its summer 2023 season, Poster House, promoted two shows: “Made in Japan: 20th-Century Poster Art” and “Black Power to Black People: Branding the Black Panther Party”.
The campaign, which focused largely on out-of-home advertising in New York City, united the two shows through the museum’s principal focus: the medium of the poster.
Poster House
Campaign for two concurrent shows celebrating a shared format.
Poster House is dedicated to presenting the impact, culture, and design of posters, both as historical documents and methods of contemporary visual communication.
For its summer 2023 season, Poster House, promoted two shows: “Made in Japan: 20th-Century Poster Art” and “Black Power to Black People: Branding the Black Panther Party”.
The campaign, which focused largely on out-of-home advertising in New York City, united the two shows through the museum’s principal focus: the medium of the poster.
“Black Power to Black People: Branding the Black Panther Party” chronicles how the Black Panther Party devised a specific graphic language to reaffirm Black humanity and decommodify Black life.
The campaign balances the show’s compelling imagery while establishing a new, simple and bold language for Poster House.
The motion device that drives the campaign unites the posters together, allowing their shared format to create an energizing moment that showcases the breadth of the show.
Poster Houses’s existing brand typeface becomes bolder, more graphic and punctuates the graphic messaging.
“Made in Japan: 20th-Century Poster Art” explores the cultural and political shifts within modern Japan that influenced the functions and messaging of its advertising posters, and how those posters were subsequently received by the public.
