Vevo

A dynamic new language for the world’s leading music video network.

Vevo is virtually synonymous with music videos online, providing access to over 500,000 videos across many genres and labels.

Vevo

A dynamic new language for the world’s leading music video network.

Vevo is virtually synonymous with music videos online, providing access to over 500,000 videos across many genres and labels.

Vevo Rainbow
Vevo case study layout system 3b

The layout system, developed to feel intrinsic to the medium of the music video, evolves naturally from static to motion—providing high energy even in still compositions.

Vevo Pop

The system is both functional and expressive, becoming its own recognizable asset in Vevo’s new identity.

Vevo case study ooh 2
Vevo case study type tagline

Typography in motion imbues the same characteristic of emphasis through utilizing the broad color system developed by PORTO ROCHA.

R2 subbrand vid 3 20220516

The system was formalized by segmenting the behaviors into discrete modes. When understood separately, they can be combined together to create endless iterations of motion expressions.

Credits

Studio:
PORTO ROCHA

Role:
Design, motion

Creative Direction:
Leo Porto
Felipe Rocha

Design:
Joseph Lebus
Fionn Breen

Project Management:
Nicholas Schröder
Claren Walker

Strategy:
Natalee Ranii-Dropcho
Bryan Wolff

Tone of Voice & Copywriting:
Natalee Ranii-Dropcho

3D Design:
Bruno Faiotto

Web Development:
Fluxo

Case Study Photography:
Sarah Hopp

Original Logo Design:
Violet Office

Vevo:
Sydney Emery
Ed Walker
Dot Levine