Breaker
Identity for a new media distribution platform using blockchain to empower artists.
Formerly SingularDTV, Breaker launched in 2018 to evolve the entertainment industry using a decentralized ecosystem giving artists more control over how their work is distributed.
Breaker
Identity for a new media distribution platform using blockchain to empower artists.
Formerly SingularDTV, Breaker launched in 2018 to evolve the entertainment industry using a decentralized ecosystem giving artists more control over how their work is distributed.
The identity, created at Order, was a collaboration with digital artist, Zach Lieberman, who developed a sphere of generative particles, representing Breaker’s network of media unbound by imposing or restrictive systems.
Built using openFrameworks, the form of the particles can be customized in endless iterations.
Beyond the logo, the particles extend the visual language interweaving between images and typography.
The typeface, Everett, designed by Nolan Paparelli, mirrors in the particles in its uppercase forms, evoking the same angular geometry.
Credits
- Website
breaker.io - Studio
Order - Role
Design, motion - Particle design and code
Zach Lieberman - Creative direction, design
Jesse Reed
